Source: Lake Geneva Regional News

Sometimes change is good

by Lisa Seiser

April 28, 2011

It seems like every year or two I write a column like this.

I talk about where weíve been as a newspaper and where weíre going. Over the years, the Regional News has done a pretty good job keeping up with the times.

We have had a website for longer than many other newspapers of our size ó since about 2001. About three years ago now, we performed a full redesign of our website. During the past year or so, we have tried to stay up on the social media and have even dabbled with video and posting the materials on YouTube.

But, there always are improvements that can be made. Itís been awhile since we made some design changes to the Regional News. After a discussion last week with a newspaper design consultant, who provided some much needed outside critique of our newspaper, we will start working on what we hope will become a better newspaper with a newer and fresher look.

The consultant didnít tell us much we didnít already know. There are strong points to our newspaper and there are some weak aspects that must be improved. Overall, I think we are on the right track and these changes will be positive.

So, what Iím saying is that in the coming weeks and months, you will see some slight changes in our page design. There may be some you donít notice and other changes that will be very obvious.

In the end, the hope and desire is to create an even better newspaper for all of our readers. We want all of the aspects of the paper to mesh perfectly to create the best weekly newspaper in the state. We believe our readers deserve that.

Seiser is the editor of the Regional News.