Source: Lake Geneva Regional News

Genoa City Blues
October 27, 2011 | 08:51 PM

Genoa City's problem is simple. Highway 12 skirts its eastern border on the way to Lake Geneva. In Richmond, Highway 12 (although I don't think it's called Highway 12 in Illinois) is the main street. The traffic naturally follows 12 north through Richmond on its way to Lake Geneva. The simple solution would be to pick up Genoa City and move it a half mile east, resting its business district near 12. Realistically, Genoa City has to work out how to make 12 the "Gateway" to Genoa City's business district rather than just a highway that runs past it. That might not solve all the problems, but it would probably draw more people and $$$ and business into the village.

Lake Geneva