TOWN OF GENEVA — Construction is underway on the first of eight new buildings planned in the Geneva National Business Center, about four miles west of Lake Geneva on State Highway 50.
Planner say the new expansion will include a spa and salon, a coffee shop, a marketing agency and a financial planner, along with at least five additional businesses yet to be determined.
The expansion is a project by Lowell Custom Homes, a home builder that already operates in the Geneva National Business Center.
“I’m excited about it. It’s starting to take off,” said Scott Lowell, owner and founder of Lowell Custom Homes.
The buildings, as planned, will range in size between 2,500 and 6,500 square feet, and the project area spans about nine acres.
The first building will be the new location for Mia Faccia, a day spa and salon, and Geneva Java, a coffee shop.
Lowell expects the first building to be completed by spring. The second building is scheduled to begin construction this summer.
The business center is part of Geneva National, an 1,800-acre residential community established in the town of Geneva in 1990. The residential area — comprised of single-family homes, townhouses, club cottages and condominiums — was built on private roads and can only be reached through a security gate.
The business center, however, is outside the gate and, therefore, is open to the public.
The business center currently includes Lowell Custom Homes, Bella Tile and Stone, Geneva Cabinet Company, Keefe Real Estate and FORM Wealth.
After the first new building is complete, Lowell confirmed an advertising and marketing agency has purchased the second building, and FORM Wealth is expanding with the third.
Lowell is still seeking businesses to fill the remaining five buildings.
Based on his talks with other potential buyers, Lowell said he expects most of the new businesses to focus on “homeowner-related activities” to appeal to the nearby Geneva National residents.
“We don’t see any industry; we don’t see another big restaurant or anything like that,” he said.
Lowell said interested businesses have included a sundry shop, another builder, and a title company.
Until fall of last year, Geneva Java operated on Center Street in downtown Lake Geneva. At the time, representatives cited issues with a landlord as a cause for planning the move to Geneva National.
Mia Faccia is a day spa and salon currently operating on Broad Street. Lowell confirmed the business is making a move to Geneva National, leaving its Lake Geneva location behind.
Operators of both businesses could not be reached for comment.
Updates on the spa’s Facebook page indicate its owners highly anticipate the move.
“Excited doesn’t even begin to describe how we are feeling today,” a representative wrote Nov. 6 — the day builders broke ground for the new building at Geneva National.
In addition to its business center and residential area, Geneva National includes amenities such as the Geneva National Golf Club and the Inns of Geneva National, all of which are managed by Paloma Resort Properties.
Garth Chambers, president of Paloma Resort Properties, could not be reached for comment.