Tourism award nominees

Joe Tominaro, from left, was a high-profile staffer for VISIT Lake Geneva, shown here last year accepting a Wisconsin Governor’s Tourism Award with fellow Lake Geneva representatives Nancy Waspi, Matthew Morgan and Liliana Morgan. (Contributed photo/Regional News)

Turnover within the VISIT Lake Geneva tourism agency is continuing.

Two months after its president and CEO resigned in disappointment over problems he described within the agency, another top staffer has parted ways with VISIT Lake Geneva.

Joe Tominaro, director of marketing and development, said Feb. 27 that he was “let go” by the agency’s board of directors after three years on the job.

Tominaro declined to comment further.

Michael Jackson, president of the VISIT Lake Geneva board, confirmed that Tominaro is no longer part of the organization, but he declined to explain.

“I can never comment on why anyone is no longer employed,” Jackson said in an email.

Lake Geneva Mayor Tom Hartz said he was not aware of Tominaro’s departure.

“That’s a complete surprise,” Hartz said. “This is the first I’ve heard of it.”

VISIT Lake Geneva, which is funded with hotel room taxes collected throughout the region, serves as both the tourism agency and chamber of commerce. It is run by a 16-member board of directors that includes representatives of hotels, restaurants and other businesses.

The organization’s president and CEO, Ed Svitak, resigned in December after just 16 months on the job. Svitak cited a lack of support and “self serving” within VISIT Lake Geneva, and he said the organization should be broken up into two different agencies.

Members of the board have not publicly discussed most of Svitak’s issues, but they have moved toward hiring a new president, possibly as soon as March 8.

VISIT Lake Geneva leaders also are being tight-lipped about Tominaro’s departure.

Lisa Aurand, partnership manager for VISIT Lake Geneva, would not comment on the Tominaro situation except to verify that he was gone after three years on the job.

“All I can tell you is that he is no longer with the company,” Aurand said.

Board member Barb Krause said she did not attend a recent board meeting and was not aware of any situation between Tominaro and the board — or that he was being let go.

“I just don’t have any information about that at all,” Krause said.