
A scene from the Lake Geneva Christmas tree lighting ceremony in 2017.
ELKHORN — The Elkhorn Area Chamber of Commerce, United Way of Walworth County and the Walworth County Food and Diaper Bank have embarked on a countywide mission to ignite the magic of the upcoming holiday season.
Let It Glow, a half-mile drive-through festival of lights, will be Dec. 4, from 7 to 9 p.m., at the Walworth County Fairgrounds, 411 E. Court St., Elkhorn.
Over 20 whimsical holiday stations will be part of the event. There will also be a Santa Station, where children can wave to the jolly man in red and hand their letters to one of Santa’s elves to be taken straight to the North Pole.
The Covid-19 pandemic has cast uncertainty over how the holidays will look this year.
Tammy Dunn, executive director for the United Way of Walworth County, said she was approached with the event idea by Maryann Zimmerman, general manager of the Walworth County Food and Diaper Bank.
“For years, I imagined a lighted drive-through festival at the fairgrounds, and this seemed the perfect time to join forces,” said Dunn. “Let It Glow will be a real win for all of Walworth County, including the performers, area nonprofits, the business community and our families.”
Chris Clapper, executive director for the Elkhorn Area Chamber of Commerce, said the fairgrounds will be the perfect venue for the event.
While it is intended to become a tradition for Walworth County families, there is the hope that others become involved.
“While our committee can administrate the event, we need help breathing life into the animation of Let It Glow,” Clapper said.
Let It Glow organizers have several ways for others to become involved.
Businesses can choose from five sponsorship levels, and families can sponsor and decorate a Glow Tree to be displayed along Balsam Boulevard.
Groups can sign up to build a display or entertain the audience with one of 20-plus Glow Station stops along the route, and volunteers can sign up to help behind the scenes.
The event follows the Elkhorn Chamber’s Annual Tree Lighting on the Square.
There will be no cost to drive through the park.
More information can be found on the Facebook event page, or by calling the Elkhorn Chamber at 262-723-5788, United Way at 262-374-4474 or Walworth County Food Pantry at 262-723-4488.
Bill Powers and the bear

On the dare of some friends, Bill Powers of Waukesha sat with an enormous Christmas bear at Grand Geneva Resort. Powers said he's been coming to Grand Geneva since it was the Playboy Club. "I play golf here all the time," he said. (Photo by Chris Schultz/Regional News)
Two friends from Chicago

The Grand Geneva is part of the Christmas tradition for these two friends from Chicago. Andrea Haidu, left, and Lori Smith, said they've been bringing their families, and now their grandchildren, to the resort for years. They were resting in the lobby near the Starbucks cafe. (Photo by Chris Schultz/Regional News)
Big teddy snuggle

Veronica Korengoler of Highland Park, Illinois, snuggles up to an oversized teddy bear Nov. 19 during the Grand Geneva Resort and Spa kickoff for its holiday celebration Christmas in the Country. (Photo by Chris Schultz/Regional News)
Ginger bread Geneva Resort

Wonder what the Grand Geneva would look like if made of ginger bread? So did this entrant to the Grand Geneva's annual ginger bread house contest. It would probably look something like this. (Photo by Chris Schultz/Regional News)
Ginger bread city

Like a city set in frosting, these ginger bread houses await judging in the annual Grand Geneva Resort's ginger bread house contest. Contestants, both amateur and professional, adult or child, have their edible architecture on display just outside Ristorante Brissago. Popular voting for the best ginger bread building starts Nov,19 at grandgenevagingerbread.com.(Photo by Chris Schultz/Regional News)
Santa's dropbox

Santa's Christmas drop box is on the third floor of the Grand Geneva Resort, part of the resort's annual Christmas decoration gala. (Photo by Chris Schultz/Regional News)
Grand Geneva gets ready to kick off the holidays
The Grand Geneva Resort and Spa will celebrate it's 23rd Annual Illumination Ceremony on Nov. 19, as the kick off for the six-week long Christmas in Country Celebration.
Activities begin at 4:30pm in the Grand Ballroom, Evergreen Ballroom and the Lobby.
While the grand illumination of 2 million Christmas lights occurred Sunday, the interior of the hotel was already dressed up for the holidays and guests were getting into a holiday spirit.
The lighting ceremony is followed with a holiday fireworks display.
Guests to the grand lighting are asked to bring a new, unwrapped toy to donate to United Way of Walworth County.