Winterfest 2018 was one for the record books.
Organizers say a record number of people came to Lake Geneva for the snow sculpting competition and other outdoor events during the nine-day festival.
VISIT Lake Geneva said 45,000 people attended the U.S. Snow Sculpting Competition, beating last year’s crowd of 35,000 — which was itself a record high.
Overall, organizers estimate that 60,000 attended Winterfest, which took place at various locations throughout the community between Jan. 27 and Feb. 4.
“I believe it’s a record,” said Ed Svitak, president of VISIT Lake Geneva. “There were a lot of people who came into town. It was fun to see.”
Svitak said some businesses reported record sales during the festival’s closing weekend.
Attendance might have gone even higher, he said, if not for a snap of bitter-cold weather that descended on the area.
Organizers already are thinking ahead to new events that could draw big crowds to Winterfest 2019.