Ed Svitak


With the holidays upon us, I would like to wish all residents, businesses and visitors a wonderful season. Our staff at VISIT Lake Geneva is excited for the upcoming events that we will be hosting, along with the hustle and bustle that comes with this time of year.

From Delavan to Lyons and all around the lakes, there is great shopping to be had, Santa sightings to witness and camaraderie and goodwill within our unique and boutique communities.

You should mark your calendars to witness the Lake Geneva Holiday Tree Lighting at Flat Iron Park at 5 p.m. on Dec. 1 that is put on by the Business Improvement District (Streets of Lake Geneva). Then, on Saturday Dec. 2, VISIT Lake Geneva will be hosting the Electric Christmas Parade in downtown Lake Geneva at 5 p.m. with our grand marshal, Ulla Brunk, from Brunk Industries leading the way, with Santa close behind.

With our summer season behind us and the leaves of fall being replaced by the chill of winter, it’s a perfect time to give back to our community by shopping local. The retailers in the entire Lake Geneva region rely on this period to carry them through the upcoming winter months, and it is our civic duty to support them.

VISIT Lake Geneva and the Business Improvement District have partnered with American Express on a shop-local program to encourage residents and visitors alike to enjoy our quaint communities and unique shopping experiences. We truly hope you will all assist in making this a prosperous holiday season in all our cities and villages.

As the weather plays an integral role in the success of the region from December until March, the mantra “Let it Snow” will be heard from our offices at 527 Center St. and the visitor center at 201 Wrigley Drive. While we may all personally enjoy mild winters, the ski resorts, hotels, shops and snowmobile trails rely on the white stuff to continue to draw folks to our area.

And the snow is a bonus for our annual Winterfest event Jan. 27 to Feb. 4, featuring the U.S. National Snow Sculpting Competition.

We are fortunate to have three ski resorts, three lakes and snowmobile trails that allow us to market ourselves as a year-round destination. This continues to drive revenue to all types of business, keep individuals employed, and generate tax dollars that support services year-round.

On behalf of all of us at VISIT Lake Geneva, we wish you a wonderful Thanksgiving holiday with family and friends, and an enjoyable and prosperous holiday season. We will be working hard to ensure folks from all over know what we have to offer every season to get them to witness our unique home.

Please continue to be an ambassador of our region, and let me know of any questions or concerns you may have by contacting me at (262) 248-1000 or ed@visitlakegeneva.com.

Ed Svitak is president of the Lake Geneva Chamber of Commerce and Convention & Visitors Bureau, two organizations that merged in 2016 and adopted the name Visit Lake Geneva.